Despite yesterday’s story about the fall in numbers reading The Times online since Murdoch introduced its paywall, News International released today that they are planning to do the same with The News of the World and The Sun from October. Read more here.
An ASDA commissioned report predicts that disposable income will fall to the lowest rate in two years in the run up to Christmas. After taxes, essential bills and food have been deducted, Households’ average finances will be 4% less than last year.
Nectar have released a free iPhone/iPod Touch app, offering Nectar collectors personalised points offers via the smartphone. Read in Full
KitKat are to launch an augmented reality campaign to highlight its ‘have a break’ connections to music as part of Nestlé’s big digital push.
David Beckham has been picked as brand ambassador for EA Sports fitness range across Europe and Australia. Read more
Imitation the sincerest form of flattery? Marks and Spencer is being criticised for the similarities between its range of ‘Vitamin Water’ drinks and those of the Coke owned Glaceau ‘Vitamin Water’ including the name, packaging and bottle shape. Full story and opinion here.
Kraft aim to outwit rivals by creating a melt-free chocolate bar wrapper. Read in Full
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